After the shock that his landing on Twitter involved, Elon Musk stopped naming a new CEO, Linda Yaccarino, who will take office in five weeks. While she will focus on business operations, he will focus on product design and new technologies.
Graduated in arts and telecommunications, Yaccarino made a career in traditional media. As head of advertising at Turner and NBC Universal, she had to fight digital platforms for advertiser money.
Listen to Pablo Corso’s column for Modo Fontevecchia on Radi Perfil.
