What is Search Engine Reputation Management?
SERM (Search Engine Reputation Management) encompasses various strategies used to optimize a website’s ranking on search engines and to establish a positive online presence. These strategies include Search Engine Optimization (SEO), Paid Search Marketing (PSM), Press Optimization, Blogging, and Social Media. Through SERM, organizations can enhance their visibility, strengthen their reputation, and reach a wider audience.
Search engine reputation management (SERM) provides an invaluable opportunity for businesses and websites to monitor the activities that influence their reputation – both favorably and unfavorably. Through SERM, companies can take advantage of a range of strategic techniques such as Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging, and Social Media to boost their reputation.
Why is SERM important?
ReviewTrackers data indicates that 94% of consumers are deterred from engaging with a business after reading a bad review – an impressive statistic that supports the importance of consistently monitoring and nurturing your online reputation. Here are the key reasons why such effort is worthwhile:
– Your company’s market value is directly dependent on its reputation.
– Many people make their opinion on whether to engage with an individual or a brand after searching online.
– Given the immense popularity of review sites across the web, people are likely to read what their peers say about you before forming an opinion.
Search Engine Reputation Management in Houston (Texas)
Our expert team is dedicated to monitoring and repairing your online reputation, so that potential customers view you in the best possible light. To stay oblivious to your online presence is not only unwise, but it also poses a grave risk to your business. Ensure that you remain aware of your online footprint, and take necessary steps to maintain it.
How does SERM Work?
Once the reputation of a brand is challenged, the next step is regaining the trust and support of the public. We understand what it takes to successfully guide a brand towards a favorable online view through well articulated and trend-informed online reputation strategies. At our company, we offer a suite of Search Engine Reputation Management services to manipulate and influence public perception in a positive light. SERM is a multidimensional process combining key elements of SEO, social media, content marketing, and public relations to affect online reputation recognition. Our approach involves steps such as:
- Utilizing SEO tactics to ensure constructive content is visible in search results
- Expanding your social media presence and engagement
- Creating and distributing content of excellent quality
- Utilizing multiple channels of communication with the media
1.- Proactive Monitoring
To maintain and improve your online reputation, you need to keep an eye on it. Utilize search engines, blogs, and reviews platforms among sources to monitor the landscape. Additionally, your company should have a presence on online platforms such as social media or forums where your customers are engaging. You should be able to answer queries and concerns before they lead to negative feedback.
2.- SERP Cleansing
Cleansing SERPs is a process of removing negative results from the first page of the search engine results page (SERP), for the name of your business. It’s essential to optimize the top 10 search results. To do this, you should publish new content related to your organization, such as reviews, testimonials, media coverage, guest posts and other content.
3.- Improve SEO
To improve SEO, you need to:
- Assess your website content, identifying weak points and opportunities to improve;
- Monitor your competition, track what strategies they are using and figure out how to beat them;
- Research the most relevant keywords for your industry, including long-tail phrases;
- Optimize content so that it’s seen as relevant to the search engine algorithms;
- Utilize backlinks, making sure they come from reliable sources;
- Periodically review and analyze your website performance to see if your efforts are paying off.
To enhance SEO, you should assess the content of your website, monitor your competition, research keywords relevant to your industry, optimize your content to appear more relevant to search engine algorithms, build up backlinks from credible sources, and analyze & review website performance regularly. Doing so will allow you to identify weak points, explore opportunities to improve, gain insights into competitors’ strategies, and track the efficacy of your efforts.
4.- Respond to Negative Content
Make sure your organization stays on top of customer feedback and is prepared to respond to negative content as quickly as possible. When doing so:
- Reach out and contact the customer. Let them know you heard their feedback and are taking steps to address it.
- Apologize for any negative experience they may have encountered.
- Ask specific questions about their experience, allowing them to explain the issue in detail.
To effectively respond to negative content, be sure your organization is proactively monitoring customer feedback. Reach out to unsatisfied customers and apologize for their negative experience. Ask specific questions so they can fully explain the issue at hand, and then take action to remedy the situation. Doing this will ensure the customer feels heard and their needs are being addressed, improving brand loyalty and future interactions.
5.- Social Media Presence
Social media is a valuable tool to boost your audience, leadership and trust. Not only does it provide a platform to connect with your customers, but it can also substantially improve your presence on SERPs. Generating positive mentions and feedback of your business on social media will have a large-scale impact on search engine rankings. The more engagement you are able to gain through social media, the more trustworthiness search engines can assign to your brand.
6.- Push Positive Content
Social media is an effective mechanism to increase reach, build leadership, and increase trust. It facilitates connecting with customers and carries huge potential for improving SERP rankings. Generating beneficial sentiment and customer reviews for your business through social media contributes to greater trust placed in you by search engines. The more engagement you can earn on social media, the more trustworthiness search engines attribute to you.
Conclusions for SERM
In order to get started with Search Engine Reputation Management (SERM), there are three important steps to consider:
- Monitor your online reputation. This is especially important in order to protect your brand online and offline. Monitoring activities on social media and building a loyal following is key.
- Pay attention to customer feedback. Transparency is important in order to build trust, so attend to all comments, both positive and negative.
- Leverage SERM experts. Our team of reps can guide you through the process and has worked on more than 500 projects across 30+ countries.